Drinks People Love

Murphy-Goode Wines


Murphy-Goode had been underperforming with its former packaging. Our redesign helped boost sales and re-energize the brand. The new packaging draws on vintage cues such as general store signage and fruit crates to convey a nostalgic yet still modern look.

Recognition & Impact

— Packaging of The World
— The Dieline
— 20% first year sales increase

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