Drinks People Love
Drinks People Love

Swig is a California packaging design studio focused on the global beverage industry. We create irresistible drinks packaging that people love. We launch new brands and revitalize fading ones by creating names, custom bottles, logos, labels, carton packs, and limited editions. We work across all categories and pricing segments — from value wines to craft coffees to luxury spirits. We create Drinks People Love.

What We Do

Visual Strategy
Packaging Design
Logo & Identity
Structure Design
Limited Editions
Production Supervision
Select Clients

Beam Suntory
Brown Forman
Jackson Family Wines
Trinchero Family Estates
Peet’s Coffee


Paul John Morales
Design Director

Paul creates engaging, award-winning work that is conceptual, emotional and dynamic. His brand packaging design for Tres Agaves Tequila, La Pivon Vermouth and Murphy-Goode Wines are inspired by his Italian-Mexican heritage and love of California.

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Kevin Roberson
Design Director

Kevin creates concept-driven design that is both visually engaging and thoughtfully crafted. His work for Bozal Mezcal, Suerte Tequila and Pasote have been recognized at the Pentawards, Communication Arts, and The Dieline Awards.

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Swig Studio
450 Linden St
San Francisco
California 94102
New Project Inquiries
Paul John Morales

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