
VYA Vermouth
Package Design
Vya is America’s original craft vermouth created by a true alchemist and adventurer Andrew Quady. These special vermouths are blends of herbs, spices and magic made in the traditional old-world style — flavorful, layered, deep and mysterious. The Vya name is a creative play on the Spanish word via, meaning the way or road. The Vya Way is making one’s own path, just as Andrew did when challenged to make a better vermouth. While the product in the bottle is unchanged in formulation, the redesigned packaging reveals the primary herbs and spices, inviting people to experience the alchemy within.
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Brand
Elements
Botanical illustration serves as the primary backdrop to the refreshed Vya packaging. A dark and rich color palette evokes the earthy and flavorful botanicals along with a bit of mystery used for each vermouth. A series of enchantresses are depicted on each label coaxing out the magic from each blend.


