VYA Vermouth

Package Design

Vya is America’s original craft vermouth created by a true alchemist and adventurer Andrew Quady. These special vermouths are blends of herbs, spices and magic made in the traditional old-world style — flavorful, layered, deep and mysterious. The Vya name is a creative play on the Spanish word via, meaning the way or road. The Vya Way is making one’s own path, just as Andrew did when challenged to make a better vermouth. While the product in the bottle is unchanged in formulation, the redesigned packaging reveals the primary herbs and spices, inviting people to experience the alchemy within. 

Botanical illustration serves as the primary backdrop to the refreshed Vya packaging. A dark and rich color palette evokes the earthy and flavorful botanicals along with a bit of mystery used for each vermouth. A series of enchantresses are depicted on each label coaxing out the magic from each blend.