Drinks People Love

Suerte Tequila


Naming
Packaging
Print Production

We designed the Suerte brand to bridge traditional and modern tequila styles. Landing on the brand name Suerte—“luck” in Spanish—gave us some rich creative territory to explore. We tapped a local tattoo artist to help us develop a rabbit mascot. Turns out a rabbit is also a key to the origin legend of tequila. 








Recognition & Impact

— The Dieline
— Packaging of The World






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San Francisco
California 94102
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