Spindrift soda

Packaging

Known for its all-natural sparkling waters made with real fruit, Spindrift has launched a new line of sodas with the same ethos. Crafted only from real fruit with zero added sugar, Spindrift Soda is the modern soda that really gets it right. In partnership with Singlethread, we created a colorful typographic-driven design that aligns with the other members of the Spindrift family, but stands apart in the soda category. 

We utilized all the same elements contained in the core Spindrift brand assets but gave them a new . . .  spin. The logo features prominently—creating a spectrum of colors for each soda flavor as well as reinforcing the brand with consumers. Brand fonts are employed in a bolder way than on the softer sparkling water packaging. Fruit illustrations take a secondary role and are portrayed in a streamlined style along with a fresh fruit “sticker.”