skratch labs 

Branding
Packaging

Skratch Labs makes sports nutrition designed to help people perform better while being healthier for digestion and taste. Created by a sport scientist and professional cycling coach, Skratch quickly became the secret drink that local athletes really wanted to use. We created the branding and packaging for the initial retail launch. We developed a pixelated fruit design that is based on the actual product—a granulated mix made of real fruit and electrolytes. 

The logo and monogram  pick up on the pixelated theme with notches built into the lowercase t and outer circle. Helvetica is used throughout for its scientific precision and sportiness.