SAPPORO PREMIUM BEER

With the supply chain disruption of the global pandemic, Sapporo had run out of their iconic pint glass shaped cans and needed an immediate-term solution for these larger size units. We translated their Premium Beer look to this larger 24-oz. format. In the process, we introduced a few new brand elements that hightlighted Sapporo’s brewing heritage. 

In addition to the classic Sapporo brand elements, we developed a secondary graphic to highlight the oldest beer brand message in a bento box style format.