Peet’s Espresso

Packaging

We created packaging for Peet’s Espresso that works with the popular Nespresso single serve capsule format. We utilized the lush, layered textures of Peet’s complex dark espresso to design a minimal and modern pack that’s approachable for the CPG market.

The Espresso packaging utilizes the same brand elements as the core Peet’s brand. However, we developed a unique color palette that matches the intestity and richness of the Espresso sub-brand.