Drinks People Love

Peet’s Coffee 

Retail Branding

We helped Peet’s modernize its branding with a major refresh of in-store packaging. We retained the essence of their legacy origin patterns, but created a more streamlined and premium look, including a logical color system for delineating bean offerings and growing regions. Kraft paper bags with modular labels.  

Swig Studio
450 Linden St
San Francisco
California 94102
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Paul John Morales

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