Peet’s COFFEE

Packaging

Among several projects for Peet’s, we created the packaging program for Peet’s direct-to-consumer channel. This is the packaging for consumers that ships  directly from the roasting plant. The system bridges the packaging for the grocery channel and the Peet’s retail stores which we also developed. The packaging is designed for ease of customization on the production line while still carrying the overall Peet’s branding look.

We created a typographic sticker system and various seals that indicate coffee credentials such as Farmer Assitance, Organic, and Fair Trade. A color system ties to the different categories of bean Peet’s offers: Core, Single Origin, Limited Edition and Seasonal varieties.