Pasote Tequila

Pasote is a Highlands tequila made by one of the last destiladores still making it in the traditional method — with estate grown agaves, open fermentation and stone crushed piñas. We created custom hand-fired bottles, screenprinted illustrations and weathered wood closures that reflect the bold spirit of the name, which loosely translates to badass in English. We’re stoked it landed a Dieline Packaging Award. Naming created with Fred & Co.

Custom illustrations represent Aztec mythical figures: human warrior, Jaguar and Eagle. A mix of font styles reference vintage western motifs as well as modern stencil art. The color system furthers the boldness of the brand name with a strong trio of red, black and gold.