Pasote Tequila
Naming
Packaging
Structure Design
Print Production
Pasote is a Highlands tequila made by one of the last destiladores still doing it the painstakingly traditional way. Custom hand-fired bottles, aztec warrior illustrations and weathered wood closures reflect the bold spirit of the name, which loosely translates as badass. We’re stoked it landed a Dieline Packaging Award. Naming with Fred & Co.
Recognition & Impact