Ol’ Red Vodka
Packaging Concept
Packaging concept for a well-known country music star and named after one of his biggest hits. Ol’ Red is a traditional American vodka made from Oklahoma corn and Arkansas rye which comes in Pot Still and Original styles. The branding evokes vintage no-nonsense labels of the past and is positioned to compete with Tito’s on price and audience.
Brand
Elements
To evoke the classic Americana vibe, we used fonts from the 1940s and created a simple icon to represent Ol’ Red. Color palette is very simple monochromatic red, white and blue. We used stock glass with a flask style 375 for bottles.