Ol’ Red Vodka

Packaging Concept

Packaging concept for a well-known country music star and named after one of his biggest hits.  Ol’ Red is a traditional American vodka made from Oklahoma corn and Arkansas rye which comes in Pot Still and Original styles. The branding evokes vintage no-nonsense labels of the past and is positioned to compete with Tito’s on price and audience.

To evoke the classic Americana vibe, we used fonts from the 1940s and created a simple icon to represent Ol’ Red. Color palette is very simple monochromatic red, white and blue. We used stock glass with a flask style 375 for bottles.