Murphy-Goode Wines

Packaging
Redesign

Our redesigned Murphy-Goode packaging draws on vintage cues such as general store signage and fruit crates to convey a nostalgic, yet modern look. Having underperformed with its former packaging, the new design helped boost sales and re-energize the brand. We created a two-tiered program with white labels for the California-appellated wines and navy labels for the more limited-run Sonoma wines. 

Brand Elements

A new logo mark inspired by Sonoma County signage combined with vintage typography helps Murphy-Goode reclaim its authentic roots in the region.