La Pivón Vermouth
Naming
Package Design
La Pivón is an apéritif brand designed to bring an authentic Spanish experience to the American consumer. We developed the brand name, identity and packaging for this imported vermouth made in Madrid. Our solution draws on the rich, graphic traditions of Spain on an unexpectedly flirty bottle.
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Brand
Elements
The logotype and cresta real draw on the traditional vernacular of historic Spain, including a crown and sunburst mofif. The red and gold color palette is a another visual signal La Pivón hails from Spain.
