kuro highball

Branding
Packaging 

Kuro is a ready-to-drink cocktail inspired by the classic Japanese Highball . Kuro means black in Japanese and the mythical crow image used for the brand symbolizes guidance. We developed a pack that evokes night life in Tokyo with bright colors against a black sky. 

Brand elements for Kuro include the illustrated three-legged  crow, a kawaii-inspired logotype, some kanji, and a clean modern sans serif font.