Kibo Saké
Packaging
Kibo means hope in Japanese. The Kibo brand was created to help support victims of the Great East Earthquake. We designed single-serve cans that feature a fish and hook painting by the Japanese artist Xoo Xoo. Being one of the first sakés to come in single serve cans, Kibo has become a favorite at outdoor events and music festivals.
Brand
Elements
We developed an ink brush logomark that chimes with the kanji incorporated in the painting. We also used the Futura font which has a global appeal and a timeliness quality.