Intelligentsia Coffee

Packaging

Intelligentsia asked us to translate its new retail design strategy into packaging for the grocery space, where it competes for attention with many other brands. We made their signature star the hero—and turned up the volume on the branding and typography while maintaining their new modern and clean design approach.

A simple suite of assets include the cleaned up logomark, various weights of the Intelligentsia sans serif font, and more prominent use of the star icon.