fizu spiked seltzer

Fizu brings Japanese flavors to the fast-growing seltzer market. We created the naming and packaging for this brand from Sapporo. Fizu is a play on the word fizzy in Japanese — so we created a sparkly bubble motif that wraps around the cans and cartons. Lighter pastel colors evoke the unique Asian flavors like Yuzu Lemonade and Peach Green Tea. 

Brand elements include the fizzy bubble pattern and a logo that includes a ligature that resembles a Japanese character.