confession vodka

Naming
Package Design

Custom Bottle

Confession Vodka is a line of flavored organic vodkas from France that captures the zeitgeist of today’s younger audience: social media. We created an illustrated mural that features funny and provocative “confessions”.  In addition to the brand name, we developed fanciful product names like Coconut Cool, Pineapple Paradise and Blood Orange Bliss. Each flavor is further delineated with a spot ingredient illustration and a color-coordinated twist closure. 

The packaging features a custom frosted bottle, pen-and-ink illustration and a bold logo lockup incorporating an exclamation mark. Each flavor is coded to it’s own color giving the system some variety but also logic. The illustration can also be picked apart and used for other marketing materials.