Cerveza Chihuahua

Packaging Concept

A revival of one Mexico’s long lost beer brands. Our proposal for Cerveza Chihuahua taps into historical elements from past labels and updates them to compete alongside brands like Tecate and Modelo. Colors of the Mexican flag and elements from the Chihuahua state crest combine for a look that's simultaneously historical and new.

We created a range of graphic elements including the slanted logo, a monogram and historical drawings based on the state seal of Chihuahua.