Drinks People Love

California Roots

Print Production

We were asked to design a new brand for Target that would showcase the spirit of California wine. We employed vibrant colors and rustic cues for this bold, fun value wine featuring some of California’s most popular varietals. California Roots has been a runaway success with sales at nearly a million cases and eye-popping store displays across the country.

Recognition & Impact

— 1M cases sold within first two years

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