Bonterra organic WINES
Packaging
Refresh
Bonterra is the leader in organic and sustainable wines. A key feature of their packaging has been the flora and fauna of the Northern California wine-growing regions. We were tasked to give the brand a more premium feel. Working with a talented botanical artist, we developed a more sophisticated approach to the illustration as well as a bolder and more modern sensibility to typography. The new packaging also families with Bonterra’s updated Estate range of wines.
Brand
Elements
The new logo departed from the previous playful scipt to a bolder, more confident sans serif. Other brand elements include individual pen-and-ink drawings of insects and birds as well as grape vines and thistles.