Suerte Tequila

Naming
Packaging Design

Suerte is a unique tequila blending traditional craft with a modern American sensibility. Landing on the brand name Suerte, luck in Spanish, gave us some rich creative territory. We explored the mythological origins of tequila and discovered a rabbit at the heart of the story. We tapped a tattoo artist to help us develop a rabbit mascot full of tequila symbolism. The bottle shape is another departure point that keeps the brand feeling fresh. 

Complementing the tattoo style is a sharp edged logo reminiscent of old Mexico but with a modern viewpoint. The characters lend itself to stencil as well. Further building out the pack are postage stamp edges and a clean, unexpected typography.